Tips for Choosing Website Stock Photos

Posted by on Aug 17, 2017 in Design Tips, Strategy, Websites
Tips for Choosing Website Stock Photos

Whether you have been tasked with choosing website stock photos or you just need a frame of reference, AltaCreative’s tips for choosing website stock photos can help! The stock photos on your website should be consistent and add value to your brand while reinforcing the content on each page. Sounds simple enough, but in reality, it’s easy to get overwhelmed.

Naming a Financial Advisory Firm in a Digital World

Posted by on Dec 15, 2016 in Branding, Digital Marketing
Naming a Financial Advisory Firm in a Digital World

In today’s digital world, vetting your ideas online is a crucial step in the process of naming a financial advisory firm. While it’s always good to brainstorm and gather feedback from clients, friends and family about the name you’re considering, it’s absolutely essential to make sure your name supports the development of a strong digital presence.

Successful Financial Advisor Marketing Starts with Planning

Posted by on Dec 7, 2016 in Branding, Digital Marketing
Successful Financial Advisor Marketing Starts with Planning

You don’t need to spend hundreds of dollars on exercise equipment to work out. You can simply tie on some shoes and go for a run or do resistance training with your own body weight. Those options are completely free, and if you’re not doing them or doing them inconsistently, why would the next logical step be to invest in expensive equipment? The same thinking applies to your marketing tools and resources. Don’t spend another penny until you have a financial advisor marketing plan and have demonstrated that you can follow it.

Content Strategy Is the Key to a Great Financial Advisor Website

Content Strategy Is the Key to a Great Financial Advisor Website

If you’ve been a financial advisor for any length of time, you know you need a great website. Whether you plan to refresh your current website, change platforms or get a website for the first time, it may feel like you need to become an expert in digital marketing to choose the best option available. With so many built-in features (analytics, social media, newsletters), it’s hard to compare apples to apples when shopping for financial advisor website services. How can you cut through the clutter and truly understand what you need and don’t need? That’s easy: work on your website content first.

Financial Advisor Websites: Three Things to Consider

Financial Advisor Websites: Three Things to Consider

In the years that I have been working with advisors to brand and market their businesses, I have seen their opinions on websites evolve. Once considered a largely unnecessary expenditure, websites are now viewed as a mandatory marketing investment. But what exactly are you investing in, what’s the end game and how do you get there? Here are three factors I believe are key for advisors to understand when it comes to websites and their contribution to the bottom line.

Independent Advisors: Is Your Website Sealing Deals or Killing Them?

Posted by on Oct 25, 2016 in Digital Marketing, Websites
Independent Advisors: Is Your Website Sealing Deals or Killing Them?

I hear it all the time: “No one is doing business with us because of our website.” There is near universal recognition and acceptance in the financial advisory industry that a Google search is the first step in the client-advisor relationship. But just having a website is not enough. If you haven’t maximized the utility of your website, you may be losing out on potential business.

Is Your Advisory Business Brand Built on a Solid Foundation?

Posted by on Oct 29, 2014 in Branding
Is Your Advisory Business Brand Built on a Solid Foundation?

It’s easier to articulate your value when you start your branding efforts with your authentic story. The story is the strategy, the backbone of a brand that is consistent, thus believable – authentic.

What Is Your Advisory Brand Saying?

Posted by on Oct 15, 2014 in Branding
What Is Your Advisory Brand Saying?

What if I told you that you do have a brand, even if you don’t have a logo, a website, or any type of marketing collateral whatsoever? Even if you aren’t managing the way clients and prospects engage with you, they are having an experience nonetheless. That experience amounts to their perception of your value. i.e. your brand.

Is Your Brand Intentional or Accidental?

Posted by on Oct 8, 2014 in Branding
Is Your Brand Intentional or Accidental?

Brand is a perception. It is how your clients perceive your business and its value. The question is, are you going to do something to shape that perception? Or are you going to just let it happen by accident?