Digital Marketing converts prospects into clients.
Digital Marketing is an important part of your sales cycle as a financial advisor. In a relationship-driven business, it’s crucial for your clients to be able to research and feel confident in the competence and reputation of their financial advisor. That process may begin with an introduction in person or a referral from a friend, but it continues online where the deal is either sealed or the prospect is lost.
“My clients don’t decide to work with me based on my website.”
Digital Marketing is more than your website.
Your website is only the first step in a well-thought-out marketing plan. Digital Marketing encompasses all means of digital communication: your website, social media, blog, newsletter and the emails you send to clients and prospects. Well-executed Digital Marketing means that your online image is effective, polished, professional and consistent. Though these terms mean many things to many people, the definitions are more finite and measurable than you might imagine.
Your website should be more than just a monthly expense; it should be an active member of your sales force. Only a website has the power to represent your firm with just as much clarity and vigor at 2 AM as you do at 2 PM.
Did you know that a website with a strong content strategy will perform better than one that is constantly updated with “canned” content? It’s true.
The goal of social media is not to get likes and views. It’s to turn prospects into clients and clients into bigger clients.
Your website, social media profiles, and email communications should include the same visuals and messaging across the board.
Effective email marketing should be sent with intent to drive action. Its effectiveness should be measurable.
There is a science behind how users interact with websites. If you don’t have that information, you can’t use it to drive key decisions and investments. What activity is happening on your website? How is it being used?